Rebuilding their trust in what we say: Public information’s new frontier (blog post)

Public information is at the core of our public safety and natural disaster resilience work. It’s a reliable source we can turn to when outcomes are uncertain and emergency responses are ambiguous. But in a world where we’re constantly bombarded with growing misinformation, contentious mistrust of government and the scripted drama of endlessly breaking news, all of the efforts that go into providing reliable public information often go unseen and perhaps even undervalued.